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How to Improve your app store ratings


Acknowledge Positive & Negative Feedback

Not all feedback you receive regarding your app will be good feedback. However you shouldn’t just shrug off negative feedback but instead use it to your advantage and see if you can use it to improve your app.

All feedback, good or bad, can be valuable to you if you treat it the right way.

Everyone has different opinions and while some negative feedback may be useless, some can be really useful to find out what you can do to improve your app and therefore boost your user experience.

When consumers realise you take in their feedback and actual changes occur from it they will appreciate you listening to their feedback and be encouraged to give more positive and constructive feedback.

Do push positive feedback and thank your users for their support and the great things they say about your app.

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Best Mobile App Monetization Techniques

Whether you are in the early stages of developing an app or investing in one, this blog will inform you on several Mobile App Monetization Techniques and it is up to you to choose the ones that suit you and your app. The strategy you choose needs to fit well with your app and compliment it.

In-app purchases

IAP or In-App purchasing is one of the most efficient ways to generate revenue. As it allows the consumers to try out the basic app for free with less features and then purchase the upgrades to ‘unlock’ more features and functionality. This is easier than making the consumers initially pay for the app download as it can be hard to entice them to purchase something they have been unable to trial. During their use of the free app , key features should be made available to them to satisfy or exceed their expectation so they are enticed to purchase the in-app ‘upgrades’ which should enhance the user experience. Read more

How Apps can help grow your Business


  1. Be integrated into your marketing strategy – A mobile app can be used as a marketing tool and be integrated with your social media sites. You can advertise upcoming promotions, product launches and special events on your app and make these known to your customers via push notifications (which they will receive immediately!). Furthermore you can receive free publicity when customers share your application and user experience.
  2. Improve your customer service experience – These days customers like the flexibility of having access to products/services 24 hours a day, 7 days a week, wherever they are located. An app that includes this flexibility immediately boosts customer service experience and meets the modern customer’s expectations. Not to mention adding other features that make life easier for your customer’s such as accounts that save previous orders or have shipping updates will make the customer appreciate your business and lead to an increase in loyal customers.
  3. Branding – The good thing about having your own app for your business and not listing your business on other apps is that you have full control and unlimited possibilities of displaying your company’s logo, slogan, mission and all the information you want on the app. Adopting this business strategy gives you an edge against your competitors and makes your company more memorable to consumers.
  4. Income – Depending on the kind of app your business develops, you can add in-app purchases to make it even easier for your target market to purchase your products/services. The easier it is for your potential customers to purchase your goods or services the more likely it is your sales will sky-rocket. Furthermore once you have a satisfactory number of consumers using your app you can offer paid, in-app advertisements for other businesses/partners which boosts the income you receive from your app. If the advertisements are also relevant to the consumers than your app is perceived as more useful and engaging, leading to more app traffic.
  5. Loyalty Programmes – Offering loyalty programmes on your app will entice consumers’ to download your app so they scan their account and receive their rewards. Furthermore if the program involves buying more products to earn points, or buying a certain number of products to get a free product will increase the number of repeat customers you receive and create a stronger relationship between the customer and your business.


5 Questions You Need To Ask When Hiring App Development Agency



We Usually come across client horror stories about the mistakes they made when they first engaged with a previous app development agency. Usually we find that they could have saved themselves a lot of grief and expense if they had asked the right questions. With that in mind, here are 5 questions you should always ask before you start a project with any digital design app and development agency:

1. Will I own the source code?



Some development firms offer a discounted rate if they retain the rights to your project after its done. There are a couple of reasons why this is a terrible idea for any business:

  • If you ever want to make a change to the product your developer can effectively hold you hostage, charge any rate they want for fixes and schedule the work when it is convenient for them.
  • You’d lose total ownership of that intellectual property, which might be a problem for you down the road if your company is looking for investors or wants to be acquired. Everyone’s on a budget but giving up ownership of the code is a bad way to save a few bucks.

2. How will you estimate costs and schedule for my project?




Every client we’ve ever worked with wants to know what the project is going to cost and how long it’s going to take. But the clients we have the most success with understand that getting an accurate estimate doesn’t happen in a five-minute phone call. Be wary of any firms that offer lowball bids after a brief phone meeting — they may be desperate for new business, probably don’t understand your needs, and are much more likely to deliver sub-par quality. Their hope is to hook you early and make up the difference later. It will cost you a lot more in the end if your app needs big changes — or worse, a redo. We’ve inherited plenty of distressed projects from other developers that were in crisis because of this situation.

3. If I’m not happy with how a project is progressing, can I get out of the contract?

Make sure you have the ability to get out of any agreement with a development firm if you’re unhappy with the work you see or with the project’s progress. At any point, you should be able to take ownership of the work that’s been done — including any designs and code — and move on.

4. Can I meet in person with the app developers and designers?



If you don’t get a firm answer on this, the company might be in the business of outsourcing development to freelance contractors. That’s not the way we work. You can meet our engineers and designers in person, and we can work on-site at your office during various phases of the project.

5. How do you test?



If someone tells you that testing means some basic QA after the product is built, you should look elsewhere. Testing should be integrated throughout development. At Imperial Digital, we offer comprehensive testing methodologies to ensure bug free and seamless mobile app experience


Whether you have an app idea or just have ghostly intentions to bring your ideas to life, actually, it doesn’t matter. In any case, you will “face the music” while reckoning the app development cost.
Mobile app development has so many different variables, and its price can range anywhere from $30000.00 to much more. But how to figure out the happy middle?

Steps of mobile app development

Let’s go through the development process step by step to make clear what the money is actually paid for. We develop the application in conformity with Software Development Life Cycle.
A system development life cycle is composed of a number of clearly defined and distinct work phases, which are used by our app developers to plan design, build, test, and deliver the final product to the client.

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Native App or Web App, or even Hybrid App. What’s the difference?

A short definition of the different kinds of mobile applications may help clear up confusion:

Native apps:
These are specifically written to run on a specific platform. For example, an application may be written to run under Apple’s IOS or Google’s Android operating system.

Web apps:

These apps are really like web pages, and they run on many different platforms inside of common browsers like Internet Explorer, Firefox, and Google Chrome just like web pages do.

Hybrid apps:

These run inside web browsers, like web apps, but they also get written to use the specific device’s browser engine, if not the browser.

Let’s look at it in more detail:
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In 1998, Kodak had 170,000 employees and sold 85% of all photo paper worldwide. Within just a few years, their business model disappeared and they went bankrupt. What happened to Kodak will happen in a lot of industries in the next 10 years – and most people don’t see it coming. Did you think in 1998 that 3 years later you would never take pictures on paper film again? Yet digital cameras were invented in 1975. The first ones only had 10,000 pixels, but followed Moore’s law. So as with all exponential technologies, it was a disappointment for a long time, before it became way superior and got mainstream in only a few short years. It will now happen with Artificial Intelligence, health, autonomous and electric cars, education, 3D printing, agriculture and jobs. Welcome to the 4th Industrial Revolution. Welcome to the Exponential Age.

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Airbnb has become another global disruptive platform to turn travelling upside down. This extremely popular space became a true community with an abundance of options and opportunities for everyone… at a reasonable price!
The most exciting part is that this cluster offers truly diverse adventures by renting a single room, apartment or a suite, a houseboat, a yacht or even a castle – and you’re packed with a totally fresh experience!

Global Airbnb course
• 60 million active users registered
• 500 000 guests stay per night via Airbnb
• people traveled about 10 billion miles to Airbnb destinations
• more than 700 000 hosts
• 2 million listings
• 192 countries and 57 000 cities Airbnb are active in
• estimated revenue around $900 million

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Everybody likes music. At least the vast majority does, different kinds of it really. Life tempo is getting higher though and there is no more time for searching for various tracks, downloading them, sorting to playlists and all that jazz. Instead, everybody goes online to get an effortless user experience and receive some rhythm in their earphones in the matter of clicks. Mobile devices and stellar speed Internet connection only compliment this trend.
What we aim at in this blog post is shedding some light on the topic of creating a custom Spotify clone, stages for you to pass, features to add and critical factors to take into consideration – all for the sake of building a music streaming app.

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